The saorsa Marketing Engine
Data suggests that only 10% of those with plantar warts end up seeking out treatment due to lack of awareness and unclear/inconsistent treatment options. The end result is on overwhelming patient population that remains under serviced.
It is our aim to create the awareness and to provide those patients with the Freedom they so desperately seek. Here's how we plan to do it:
saorsa is committed to establishing Swift as the gold standard treatment for skin lesions. Core to this vision is patient awareness and education; achieved through digital marketing. saorsa has partnered with an industry leading digital marketing agency to ensure that patients can easily locate the Swift patient information site when searching for treatment options online. Once located, the clinic locator will funnel patients to Swift enabled clinics where they will be able to book their initial visit.
Understanding current patient flow is critical to channeling patients away from non-specialized treatment streams and into the podiatry network. saorsa will be working closely with GPs and Nurse Practitioner clinics to ensure that patients are aware of Swift as a primary treatment option and how they can locate Swift enabled clinics.
Your success is our success. Every Swift enabled will be granted immediate access to all saorsa related promotional materials to ensure that you are able to maximize the Return on your Investment. Our sales and digital marketing consultants will work with you directly to create a focused local campaign designed to bring new patients to you.
Word of Mouth and Patient Testimonials
Success matters when it comes to word of mouth marketing. Most patients living with plantar warts have been dealing with discomfort and embarrassment for months if not years. Swift delivers Freedom to it’s patients; creating success stories worth sharing. saorsa will share these stories by capturing patient testimonials that we will post on treatplantarwarts.com and will make available to our clinics for local and online promotion.